Routes to Game Pass Subscriber Growth 2025 Analysis

Note to the Reader

This analysis is titled ‘Routes to Game Pass Subscriber Growth’ and in the presentation I demonstrate my understanding of the industry by identifying key opportunities of growth for Xbox Game Pass. I provide analysis of these opportunities based on market size, route to market, acknowledgement of areas which need additional consideration or analysis, and estimated impact to subscriber counts. All analysis is done using metrics available externally (works cited can be found on slide 14).